Page 10 - BUSINESS COMMUNIQUE ver. 2

Healthy or Hype? The Halo Effect

Behind Your Favorite Snacks

smaller than what people above, also makes it difficult for By Saviola Barreto
typically consume in a single regulatory authorities to enforce
sitting to present their products practical guidelines that go with
as healthier than they are. For real consumer behavior.
instance, the serving size of an These and many more are the
Oreo packet consisting of 6 challenges the FDA and EFSA
Oreos is 3 Oreos, since it has face, creating difficulties in
single-serve packaging the maintaining up-to-date,
average human being eats 6 transparent, and reliable labeling
Oreos, which is the entire packet. practices for consumers.

Similarly, the serving size of a A suggested method to make
bag of party-size Doritos chips is informed choices is by using Consumer education is key in
Consumer education is key in
12 chips, which is ridiculous mobile apps like MyFitnessPal or interpreting nutrition labels
interpreting nutrition labels
because an average human Yuka that scan and interpret the
efficiently to make informed
being eats nearly half the bag of labels for you, providing you with efficiently to make informed
choices,
dietary
enabling
chips in one sitting. This way, a a detailed breakdown of the dietary choices, enabling
the
them
past
to
see
consumer might misinterpret the nutritional content. They also help them to see past the
marketing tactics. Campaigns
nutritional information, assuming in tracking meals, water intake marketing tactics. Campaigns
and
workshops
are
an
the calorie count to be of the and in maintaining dietary goals. and workshops are an
effective way which might
entire package, resulting in the Such technology has made it effective way which might
help consumers deconstruct
total calorie intake to be much easy for us to decode nutrition help consumers deconstruct
nutritional labels easily.
higher than expected. labels and help drive the market nutritional labels easily.
demand for healthier and
Manufacturers often use vague transparent food products.
or ambiguous terminology like
“natural” which allows them to
make claims that may not match
with the product’s actual
nutritional value all while staying
within legal bounds. Serving size
manipulation, as you have read
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BUSINESS & ENTREPRENEURSHIP CLUB, ISWK