Page 28 - BUSINESS COMMUNIQUE ver. 2

ISWK’S BUDDING

ENTREPRENEURS

As a student, I was always the one jewelry orders for customers left Featuring
signing up for every activity— a lasting impression. It struck me
whether it was public speaking, —why not create a way for Myna Pereira
cultural events, or sports. Growing customers to personalize
up amidst familial challenges, I jewellery themselves?
often found solace outside the
confines of home, immersing Armed with ₹8,000 saved from
myself in activities that sparked my monthly allowances, I
my curiosity and ignited my plunged headfirst into the vision.
creativity. I didn’t realize it then, With zero experience in jewelry-
but those small experiences were making, I started scouring
shaping who I am today. It markets across South Mumbai
awakened my love for creating, and the suburbs, learning as I
building, and problem-solving. went. I taught myself the craft,
designed my first batch of
When I moved to Mumbai for jewelry with locally sourced
To connect with Gen Z and
college, life changed completely. materials, and launched my first To connect with Gen Z and
Millennials, I knew I had to
Living alone for the first time in an collection. But creating the Millennials, I knew I had to
embrace content creation.
apartment was a test of my products was just the beginning. embrace content creation.
Despite my hesitations, I I
independence. Managing a Despite my hesitations,
taught
to
create
myself
household while balancing Then came the challenge of taught myself to create
engaging reels and built a a
studies wasn’t easy, but it taught shipping. I partnered with courier engaging reels and built
social media presence for
me resilience and self-reliance. companies to figure out the social media presence for
my brand.
Once I found my footing, I turned logistics, eventually streamlining my brand.
my attention to something I’d the process through an app. My
always dreamed of: starting a first collection was a modest
business. triumph, earning ₹56,000 and
proving that I had potential. But
The spark came during a flea as I grew, I realized something—
market I helped organize at customers craved premium,
college. Watching small business sought-after pieces that were
owners struggle to customize suitable for a bustling,

PAGE 27

BUSINESS & ENTREPRENEURSHIP CLUB, ISWK