Page 19 - BUSINESS COMMUNIQUE ver. 2

Bold Marketing, Big Wings!

In 2012, Red Bull orchestrated the including magazines,
WORLD’S HIGHEST SKYDIVE , documentaries, and short films. By Swasti Pragya
where Austrian skydiver Felix By investing in its media arm,
Baumgartner jumped from Red Bull has positioned itself
128,000 feet above Earth, one-way, social media allows as
breaking the sound barrier. This a multimedia brand that doesn’t
was not just a stunt; it was a just talk about adventure but
spectacle that garnered global shows it.
attention, with millions watching
it live. The event encapsulated Content is distributed across
Red Bull’s essence—pushing platforms, including social
boundaries, taking risks, and media, YouTube, and traditional
thrilling audiences. This stunt broadcast. Red Bull’s YouTube
reinforced the brand’s identity, channel, in particular, has a
Red Bull’s daring marketing
showing that it was not afraid to massive following, with millions Red Bull’s daring marketing
strategy has
successfully
invest in high-risk projects to of subscribers and billions of strategy has successfully
brand
identity
built
demonstrate its commitment to views. built a a brand identity
synonymous with adventure,
adventure. synonymous with adventure,
and
thrill.
risk-taking,
The content is varied and risk-taking, and thrill.
Through its focus on extreme
Red Bull Media House: Content captivating, ranging from Through its focus on extreme
content
creation,
sports,
Creation for an Engaged breathtaking ski jumps in the sports, content creation,
social media engagement,
Audience Alps to deep-sea diving in exotic social media engagement,
partnerships,
athlete
and
Red Bull’s commitment to locations. Each piece of content athlete partnerships, and
extreme sports and lifestyle reinforces Red Bull’s adventurous unconventional advertising
unconventional advertising
branding goes beyond brand identity and keeps methods, Red Bull has
Red
Bull
methods,
has
sponsorships and events; it audiences engaged, expanding transcended the traditional
transcended the traditional
extends to content creation the brand’s reach and creating boundaries of product
product
boundaries
of
through Red Bull Media House. lasting relationships with its fans. marketing
marketing
Established in 2007, Red Bull The brand is highly active on
Media House produces high- Instagram, Twitter, and
quality immersive content Facebook, sharing moments
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BUSINESS & ENTREPRENEURSHIP CLUB, ISWK