Page 20 - BUSINESS COMMUNIQUE ver. 2

Bold Marketing, Big Wings!

from extreme sports events, intergrated into Red Bull’s
athlete highlights, and behind- ecosystem. From surfers and By Swasti Pragya
the-scenes content. to connect snowboarders to race car
with its audience.Unlike drivers, Red Bull athletes
traditional advertising, represent a lifestyle that mirrors
the brand’s adventurous identity.
Red Bull to engage in two-way Sponsorship of these athletes
conversations with its audience. allows Red Bull to reach their fan
Fans can comment, share, and bases, creating a cross-
even contribute their own promotional effect that benefits
content. This interactivity allows both the athletes and the brand.
Red Bull to build a community
around its brand, where The relationship between Red
consumers feel a sense of Bull and its athletes goes beyond
belonging and identity with the simple sponsorship. Red Bull is
brand’s lifestyle. This approach known for its support in areas like
has not only boosted customer training, facilities, and personal
loyalty but has also turned development, allowing athletes
consumers into brand advocates to perform at their best.
who share and promote Red
Bull’s content, increasing brand
visibility organically.

Investing in Athlete
Partnerships and Brand
Ambassadors
Red Bull has invested heavily in
sponsoring top-tier athletes who
embody its brand’s spirit. These
athletes are not merely
endorsers but are fully

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BUSINESS & ENTREPRENEURSHIP CLUB, ISWK