Page 34 - BUSINESS COMMUNIQUE ver. 2
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MARKETING
✧ A company launches a limited-edition product in
collaboration with a famous artist. This type of marketing is
known as:
A) Cause Marketing C) Co Branding
B) Event Marketing D) Sponsorship Marketing
✧ In what type of market structure does a company have a
monopoly
A) Many competitors with C) Few competitors selling
differentiated products similar products
B) Only one seller controlling D) Numerous small firms with the
the market same products
✧ In digital marketing, which of the following represents the
measurement of how many clicks an ad receives divided by the
number of times it is shown?
A) Conversion rate C) Cost per click (CPC)
B) Click-through rate (CTR) D) Cost per impression (CPM)
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