Page 35 - BUSINESS COMMUNIQUE ver. 2
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✧ Which of the following is an example of "Experiential
Marketing"?
A) A company offering free C) Sending discount coupons via
shipping on online purchases email to previous customers
B) A pop-up event where customers D) Placing targeted ads based
can interact with and try out new on browsing history
productS
✧ In the context of branding, what is "brand salience"?
A) The emotional attachment a C) The financial value of a
consumer has with a brand brand's market presence
B) How well a brand is recognized D) The variety of products
in a specific buying situation offered by a brand
✧ What is the primary goal of market segmentation?
A) To create one product for all C) Divide the market into distinct
customers groups with similar needs
D) To increase the number of
B) To lower the price of a product
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